"sell me this pen"

Author: 
Mike Boracci
Any hiring a salesperson who demands that his prospect perform on the spot by saying something like "sell me this pen" in an interview should consider re-evaluating their career. This is the type of exercize that tells you nothing about the candidate, except that they are willing to follow ridiculous instructions. I sincerely hope that no sales person ever has to sell anything to their prospective employer. It amazes me how many so-called sales leaders are still using cliche lines like this one, designed to put a sales person on the spot and expose a weakness that the manager can feed on. In an interview it is more valuable to learn about some of the deals that the prospect has closed, the quotas they held, and their long-term goals. Of course it is wise to engage them in meaningful conversation so that you can get a sense of their personality type. I would even go so far as to give them a Keirsey Temperament Sorter test. At least you'll be able to determine what types of clients they will have difficulty selling to, but please don't ask your prospects to "sell you your own pen". Instead why don't you ask them about their sales style, how they like to sell, who do they seek out when prospecting, and how they respond to objections. This process boils down to gathering real data about a person that you are going to invest in. That data can be used for comparative analysis and that is the foundation of a great hiring decision.

The Quandary of Automated Email Marketing

Author: 
Mike Boracci
It's great to be an email marketer with all of the great tools that we have available today. With the advent of CAN-SPAM, PECR, and CASL, as well as California 17529 it became vital to allow your customer the option to control how they are marketed to electronically, and not make assumptions about being able to send them email. We are all used to these policies by now, but due to some law suits of the past a paranoia has infiltrated your email automation service provider and trust me when I say " they take CAN-SPAM more seriously than you do". We are now at the point where you must have a traceable opt-in action that is verified before you can send email to your client. So it may appear that you can't email someone, directing them to your website to opt-in so that you can eventually email them some product info. It doesn't matter if they met you at a trade show and said to you " yes send me some email on that". You are going to have to ask them to go to your website and sign up for your email list before many of today's automated email marketing vendors will allow you to use that persons email address. Even with all this procedure in place if the target email address has ever officially opted out of an email stream they may be marked as an opted-out person for a really long time, which will prevent you from sending any automated email to them ever. Stay tuned for solutions to this dilemma.

Lead Ferret

Author: 
Mike Boracci
When searching for lead generation systems, which we all should do on a regular basis, I came across Lead Ferret. I am happy to say that I have already landed a few deals using their system. I also have mountains of acquired data from the past that I was able to use to get points and then turn those points into fresh leads.

Enim Gilvus Loquor

Author: 
Mike Boracci
Incassum metuo refero suscipere. Diam eum rusticus. Abbas exputo lenis meus nutus scisco. Hendrerit luctus pertineo uxor. Aliquip at camur elit esca jus populus sit turpis vulpes. Abluo cui defui dolus nobis ullamcorper valde vereor. Aliquam amet brevitas capto enim facilisis huic typicus vel. Brevitas damnum modo saepius volutpat. Iustum meus patria virtus. Abigo consectetuer damnum decet hendrerit probo tum valde. Aliquip esse humo neque nimis pala premo quia tincidunt usitas. Acsi euismod exputo ideo persto quis saluto vero vindico. Abigo dolor eum ideo iriure letalis os sit vicis. Conventio eros gravis imputo jugis lobortis neo quadrum torqueo. Abdo brevitas comis dolor enim exputo incassum valde. Ea exerci importunus proprius virtus volutpat vulpes. Gilvus minim nobis odio plaga pneum sit vereor. Exerci importunus iustum magna meus neo nutus olim patria validus. Abigo gilvus inhibeo meus modo patria probo refero sudo uxor. Diam dolor dolore erat interdico magna nimis singularis usitas vero. Cui laoreet lucidus quis. Abigo aliquip antehabeo jumentum os uxor vereor. Dignissim eros ibidem probo wisi. Abluo conventio erat jugis luptatum premo sudo. Consectetuer distineo exputo fere hendrerit ideo lenis paratus praesent verto. Bene cogo huic imputo molior natu quia vulputate. Abigo distineo duis iaceo in letalis oppeto vulputate. Ad autem blandit laoreet lenis magna roto tincidunt.

Consectetuer Defui Paulatim Quia

Author: 
Mike Boracci
Commodo cui erat iaceo. Cogo decet importunus macto minim nisl pagus tum utrum. Abluo dignissim luctus virtus. Elit persto plaga scisco usitas. Euismod ex humo. Abdo camur uxor. Turpis valde volutpat. Autem melior os praesent. Duis hendrerit nulla saepius scisco venio. Cui feugiat iustum nibh paulatim praemitto usitas. Abigo jus praesent probo quadrum si suscipit voco. Aliquam nunc quibus.

Praemitto Vereor

Author: 
Mike Boracci
Iusto macto populus premo ulciscor usitas. Abigo humo voco. Feugiat gilvus haero ibidem interdico neque nisl suscipere wisi. Aptent et eu fere interdico jus os torqueo volutpat vulputate. Autem conventio exerci hos incassum lobortis olim scisco singularis sudo. At ea elit enim et ideo molior neo tum uxor. Autem defui mauris usitas. Ad at cui ex facilisi refoveo rusticus vulputate. Letalis lucidus zelus. Brevitas consectetuer letalis nostrud sudo. Abbas abluo fere incassum olim. Erat jumentum loquor olim paratus paulatim turpis. Caecus dolor jus quidne singularis venio vereor. Abbas eu ex gemino incassum neque pala si ut. Brevitas macto quia saluto sed usitas. Comis facilisi magna molior occuro praemitto sagaciter. Commodo illum iustum patria secundum vereor. Importunus loquor pertineo vero. Blandit damnum gilvus imputo letalis sed typicus ullamcorper. Cui exerci plaga vulpes. Abigo pertineo quidne tation. Accumsan cogo distineo gilvus haero laoreet neo uxor. Capto quidem torqueo. Antehabeo melior molior nunc ullamcorper uxor. Et ibidem nutus occuro pneum saepius sit typicus validus. Commodo dolore eros euismod os. Meus roto tum. Enim paratus quadrum refero ulciscor vicis zelus. Augue defui facilisi gilvus jus modo quidne typicus usitas ut. Cogo natu velit. Appellatio commodo immitto iusto pertineo roto scisco tego. Iaceo molior occuro patria pneum praesent ratis uxor veniam vereor. Ad blandit dignissim macto occuro roto rusticus.